Area sold for the largest printing fair in the Americas reaches 94%
ExpoPrint Latin America 2014, the largest printing fair in the Americas, starts the year in which it will be held by reaping the results of three years of intensive work to offer the best structure for the exhibitors and the best experience for the visitors.
Six months out from the start of the event, ExpoPrint Latin America has 5 of its 6 pavilions fully sold. The area sold has already reached 94% and more business is being done every day, which demonstrates the confidence that ExpoPrint conveys to its clients.
For Sandra Keese, who is the director of APS Feiras & Eventos and responsible for ExpoPrint , "the numbers reported to date reinforce the work being done and proves the strength of the ExpoPrint brand. The goal now is to provide the best possible structure to the exhibitors and visitors, delivering an event to the high standard which the professionals of the printing market deserve."
Karl Klöker, the director of ExpoPrint Latin America 2014, underscores the consolidation of the brand within the market: "As in the last edition in 2010, we have achieved very satisfactory results months before ExpoPrint opens its doors. The extensive area already sold demonstrates that the visitor will find all the equipment and solutions available in the production chain of the printing market, and will also have the possibility to be present at the releases, with the best that technology can offer."
Thus, 2014 is crucial for the printing industry. The exhibitors of ExpoPrint are planning a series of major releases during the fair, with technologies that will streamline the workflow of the professional printer. It is a chance to make a conscious investment and get ahead in this important and competitive market.
ExpoPrint Latin America will be held July 16-22, 2014, at the Transamerica Expo Center in São Paulo
