Ricoh Imaging Americas Corporation today announced it has appointed Linnea Wolken as its new director of marketing for the U.S. and Canada. In this role, Wolken will manage all marketing activities for Ricoh and PENTAX-brand cameras and accessories, including the PENTAX 645Z medium-format camera system; the newly available and highly acclaimed Ricoh Theta S camera capable of capturing fully spherical, 360-degree high-resolution photos and high-definition video; and the complete line of digital single-lens reflex and compact cameras.
"Linnea's diverse background encompasses building major brands and introducing new products that have redefined entire categories," said Jim Malcolm, president, Ricoh Imaging Americas. "We are thrilled that she is bringing this expertise to the Ricoh team. Under Linnea's leadership, we will be exploring and delivering new types of marketing approaches for all of our lines."
Wolken brings to Ricoh over 15 years of formulating and executing marketing strategies for business-to-business and business-to-consumer companies, including US West, Qwest, Papa Murphy's and PepsiCo. She spent the last decade at Hunter Douglas, where she managed the flagship Duette brand of window coverings and led the product and marketing team. During her tenure, the company saw a 25 percent increase in sales.
"This is such an opportune time to join Ricoh Imaging, as it has just launched some ground-breaking cameras. Positioning the company to grow in multiple directions is such an exciting endeavor," said Wolken. "I am inspired by the opportunities ahead, and am looking forward to working with everyone on the talented Ricoh team as well as its extended family of dealers, partners and photographers, including our PENTAX Image Makers brand ambassadors."
Wolken holds an M.B.A in international business from Hofstra University and a B.S. with a dual major in business administration and international affairs from the University of New Hampshire Whittemore School of Business and Economics.