Providing creative solutions to expanding Chinese markets
Xeikon, an innovator of digital printing technologies, has opened a state- of-the-art innovation center in Shanghai. Designed to support the expanding Chinese markets, the facility will be a dedicated and welcome place of interaction where visitors and customers will have the ability to test a variety of applications and options for new revenue streams and business growth. Xeikon continues to develop new and innovative solutions for the label and packaging markets to meet the current challenges in today’s fast moving and evolving world of consumerism. The Shanghai Center will be equipped to house the latest Xeikon equipment and technologies, and Xeikon staff will be on hand to offer expertise, guidance, and demonstrate creative solutions and applications for a significant variety of markets and sectors.
Klaus Nielsen, General Manager Xeikon Asia, states, “We are seeing unprecedented global growth in the desire for digital printing solutions for labels and packaging. We are very pleased to be able to open this important Innovation Center in Shanghai and bring our technology to this region. Xeikon’s high technology facility will play an important role in the development of our business in China and will support our Chinese customers in helping them to make considered decisions when investing in Xeikon’s digital technologies. We would like to thank our teams in Shanghai for conducting such a successful grand opening event.”
During the event, visitors were welcomed by Benoit Chatelard, President and CEO of Xeikon. Also, Klaus Nielsen, General Manager Xeikon Asia, thanked everyone involved for their part in making the opening possible. Jackie Chen, Sales Manager Greater China, conducted a demonstration of the Xeikon 3500 digital press driven by Xeikon’s powerful and intelligent front end – the X-800. The Innovation Center has been designed to bring the latest Xeikon digital technology to China. It has been planned as a technology hub for hands-on interaction and a ‘go-to’ demonstration center where personal care and attention will be given to customers looking for advice and expertise on new ideas to transform their business models. Importantly, Xeikon’s Shanghai teams will help in finding the most appropriate equipment and solutions to take Chinese businesses to new levels.
Technology in the new Innovation Center
The new center will be fully equipped with Xeikon’s front end workflow software – the X-800, as well as a Xeikon 3500, a digital label press for folding carton production using dry toner technology for food safety compliance. Designed for versatility and fast delivery of short runs and more complex jobs, the 3500 prints at 1200dpi with a max. of 516mm x 1000mm. This flagship press can address multiple applications in multiple segments.
Nielsen concludes, “With over 30 years of experience pioneering digital label and packaging technologies, Xeikon has much to offer the Asian markets. With the opening of this much awaited center, visitors will now be able to experience ‘real-life’ examples and test the latest solutions using Xeikon’s certified dry toner technology. They will be able to discover the true creative quality of the end-products and the opportunities in different sectors that this can offer them to differentiate and grow their business. The opening of this Innovation and Technology Center in Shanghai is going to help develop business both for Xeikon and its Chinese customers.”
The Xeikon Innovation Center is located inside the Shanghai Printing and Publishing College.