Last updateThu, 22 Feb 2024 3am

Xeikon reinforces its go-to-market for IDERA, appointing dedicated sales manager for the corrugated market

Xeikon has appointed Victor Ortiz as Sales Manager of their Corrugated Business Division. In his new role, Ortiz is first of all tasked with developing Xeikon’s IDERA business in France, Spain, Portugal and Italy. Victor Ortiz brings 20+ years of relevant experience working in the industrial digital printing industry as well as in the Sign and Display sector. The appointment is taking place with immediate effect.

Daniel Velema, Xeikon’s VP Corrugated & Solution Services, states, “We have seen a keen interest in our single-pass, water-based post-print solution. IDERA provides the flexibility needed to move the required print volume – in terms of productivity, print quality, cost per sheet, application, sheet formats, pre- and post-equipment, and digital workflow. 2021 is all about working together with customers and strategic partners to place two printing solutions in the field and jointly shape the way forward. Victor’s experience and contacts are hereby key to our journey, and it is great to have him onboard.”
Victor Ortiz responds, “I am very pleased to take this opportunity to join the Xeikon team in the Corrugated Business Division. The company has a proven vision of product innovation, which has led it to be a global leader in the digital printing marketplace. Xeikon has always had a clear focus on its market strategy, and water-based inks for corrugated is a ‘Yes or Yes’ type of technology. It is an exciting time to enter the digital corrugated market, and Xeikon’s IDERA digital printing solution is sure to be of interest to all printers and converters working in this sector. I am looking forward to sharing my years of experience working with digital solutions and promoting the benefits of IDERA.”
Victor Ortiz resides in Barcelona, Spain, he is married with three children.
Xeikon IDERA has been designed specifically for corrugated packaging converters. Xeikon states that the press will deliver higher print quality than flexography and enable printing of both short and long runs with all the benefits of a digital print-on-demand solution, including reduced waste. One of the cornerstones of the IDERA platform is a post-print, single-pass printing press using certified food-safe, water-based inks on coated and uncoated corrugated sheets up to 1.6m wide and 2.8m long. In developing IDERA, Xeikon utilised its long established in-house digital knowledge combined with the experience and manufacturing footprint of its parent company Flint Group, the number one supplier of inks for corrugated packaging. An additional differentiator is Xeikon’s powerful X-800 front end that drives the press with a true digital workflow capability and enables integration with third-party wide web machines and MIS.



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