To support July's UK release of the musical drama, Begin Again, Grand Visual produced digital out of home creative that ran on Exterion Media's LCDs at Westfield in London.
The digital outdoor ads featured brief clips of the movie with animated copy, and a still of the film's stars, Mark Ruffalo and Keira Knightly.
Begin Again, released by EOne, charts the story of a struggling music executive (Ruffalo) and his relationship with a headstrong singer-songwriter (Knightly), and is written and directed by John Carney, the director of Once. The film also features performances from Maroon 5 frontman Adam Levine, James Corden, Hailee Steinfeld, Mos Def, and Catherine Keener.
