The event renews its image but maintains its successful format, featuring new product innovations, special areas, and major networking opportunities
The organizational engine of PTE – Promotion Trade Exhibition is back in motion! This event, organized by Fiera Milano, is the key reference point for the advertising and promotional merchandise, corporate gifts, promotional textiles, and customization technologies industry.
From January 21 to 23, 2026, at Fiera Milano, PTE will offer a comprehensive and unique showcase of products and solutions designed to meet the needs of promotional item agencies, communication and marketing experts, printers, and e-commerce specialists looking to plan investments and purchases. The event will not only be a vibrant business opportunity but also a crucial moment for industry updates, networking, catalog previews, and discovering new market trends.
Further strengthening the distinctiveness and innovation of PTE 2026 is a new, dynamic, and eye-catching visual identity, which will characterize the event’s website, social media channels, and below-the-line marketing initiatives. This refreshed image will also be prominently featured in the event’s signage, guiding visitors from now until the big January gathering.
PTE: WHERE CUSTOMIZATION KNOWS NO LIMITS
From banks to sports, healthcare to industry, no sector today overlooks the power of customization as a tool for promotion, branding, and customer loyalty. Offering useful, fun, and high-quality products is a winning strategy across all industries.
For these and many other sectors, companies specializing in promotional merchandise and customization are constantly developing original, sustainable, and highly recognizable solutions. PTE 2026 will serve as an exceptional stage for these innovations, providing an ideal platform for industry growth through idea-sharing, networking, and special initiatives.
At the exhibition, products and solutions will come to life through two major dedicated areas shaping the event’s layout: The Promotional Items and Textile Area and CustomX – Technologies for Personalization.
Following the success of previous editions, the textile segment will once again be showcased through exclusive fashion shows, featuring the latest styles from leading brands.
A highly anticipated return is also CustomX – Technologies for Personalization, a space dedicated to the most advanced customization technologies for textiles and objects.
This area will present a full spectrum of cutting-edge machinery, catering to the needs of both textile printing and rigid material customization—whether on flat surfaces or even three-dimensional objects.
CustomX will give visitors a hands-on experience of the endless possibilities offered by modern customization technology, including on-demand production for small batches or even single pieces. Attendees will be able to see these machines in action firsthand in the CustomX Arena. Custom X is also open to visitors of Milano Home and Quick&More, the two trade events taking place partially concurrently with PTE.
A RICH PROGRAM OF EVENTS AND INDUSTRY INSIGHTS
Adding even more value to PTE 2026 is an extensive lineup of industry discussions and training sessions. These events will be enriched by the expertise of leading machine manufacturers and specialized trade media.
Through market research, technical insights, and interactive training sessions, these professional development moments will provide a valuable extra dimension for industry professionals.
CONCURRENT EVENTS AND SPECIAL OPPORTUNITIES
Once again, PTE 2026 will partially coincide with MILANO HOME, the annual meeting point for the independent retail sector focused on home decor, gifts, textiles, and fragrances. Additionally, the event will run alongside BRAND POWER @ MILANO HOME, Italy’s only event connecting premium gift suppliers and brands with the marketing divisions of industry, retail, and service sectors and QUICK&MORE, a trade fair dedicated to homeware, holiday decorations, and giftware, tailored for retailers looking for mass-produced assortments at competitive prices.
All these events will be held at Fiera Milano, creating a seamless visitor experience and offering unparalleled opportunities for industry professionals. Last year, this synergy proved to be a great success.
www.fieramilano.it
