XDS Brand, a Tech Mahindra company, won the Vertex Award for its 2023 packaging design for the Lidl Maribel Peanut Butter Jar.
The design and branding agency received this award at the Velocity Institute Awards in Charlotte, US.
XDS Brand, a Tech Mahindra portfolio company has announced its prestigious win of the US-based Velocity Institute's Vertex Award. The Dublin based packaging and implementation agency was honoured for its exceptional design and branding of Lidl’s Maribel Peanut Butter Jar, winning in the Packaged Goods category at the awards ceremony.
Established in 2012, the Vertex Awards has recognised innovative retail-owned brands/private label/private brand and own brand design. Selected winners demonstrate groundbreaking design solutions to the problem that consumers are facing in today’s world. As part of its offering, XDS Brand’s innovative packaging design was honoured at the awards recognising the company’s work with Lidl this year on the Bronze Lidl Maribel Peanut Butter Jar.
Speaking on the award announcement Jarek Podoba, Global Creative Director said: “We are thrilled to have received this reputable award for our Meribel Peanut Butter packaging. This achievement only highlights our commitment to creating outstanding products that resonate with and meet consumers' demands. We are grateful for our excellent partnership with Lidl and for providing us with the opportunity to contribute to their private brand’s success.”
In addition to receiving the Vertex Award, XDS Brand’s Chief Commercial Officer and Global Head of ESG, Gary Orr spoke at the Velocity Conference discussing the global exploration of Private Brands and the success of quality, branding and loyalty.
Orr said “As a new generation of consumers enters the retail sphere, demands will continue to change and it is vital that brands evolve their packaging with their consumers. With new emerging technologies, packaging has become so much more. Brands can leverage their packaging and design to create innovative and immersive experiences for their customers.
As more packaging regulations are proposed across Europe, XDS Brand aids brands to understand their current packaging portfolio, and provides solutions to reduce environmental impact. XDS Brand is helping brands future-proof their packaging by providing immersive connected customer technology solutions.
XDS Brand is headquartered in Blanchardstown, Dublin and employs 100+ people in its Irish offices.