11122024Tue
Last updateMon, 11 Nov 2024 8am
>>

XDS Brand Wins Prestigious Award for Peanut Butter Packaging Design

XDS Brand, a Tech Mahindra company, won the Vertex Award for its 2023 packaging design for the Lidl Maribel Peanut Butter Jar.
The design and branding agency received this award at the Velocity Institute Awards in Charlotte, US.
XDS Brand, a Tech Mahindra portfolio company has announced its prestigious win of the US-based Velocity Institute's Vertex Award. The Dublin based packaging and implementation agency was honoured for its exceptional design and branding of Lidl’s Maribel Peanut Butter Jar, winning in the Packaged Goods category at the awards ceremony.

Established in 2012, the Vertex Awards has recognised innovative retail-owned brands/private label/private brand and own brand design. Selected winners demonstrate groundbreaking design solutions to the problem that consumers are facing in today’s world. As part of its offering, XDS Brand’s innovative packaging design was honoured at the awards recognising the company’s work with Lidl this year on the Bronze Lidl Maribel Peanut Butter Jar.
Speaking on the award announcement Jarek Podoba, Global Creative Director said: “We are thrilled to have received this reputable award for our Meribel Peanut Butter packaging. This achievement only highlights our commitment to creating outstanding products that resonate with and meet consumers' demands. We are grateful for our excellent partnership with Lidl and for providing us with the opportunity to contribute to their private brand’s success.”
In addition to receiving the Vertex Award, XDS Brand’s Chief Commercial Officer and Global Head of ESG, Gary Orr spoke at the Velocity Conference discussing the global exploration of Private Brands and the success of quality, branding and loyalty.
Orr said “As a new generation of consumers enters the retail sphere, demands will continue to change and it is vital that brands evolve their packaging with their consumers. With new emerging technologies, packaging has become so much more. Brands can leverage their packaging and design to create innovative and immersive experiences for their customers.
As more packaging regulations are proposed across Europe, XDS Brand aids brands to understand their current packaging portfolio, and provides solutions to reduce environmental impact. XDS Brand is helping brands future-proof their packaging by providing immersive connected customer technology solutions.
XDS Brand is headquartered in Blanchardstown, Dublin and employs 100+ people in its Irish offices.
www.xds-brand.com

 

comments
  • Latest Post

  • Most Read

  • Twitter

Who's Online

We have 10430 guests and no members online

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.