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Atmel and SMARTRAC Collaborate on Animal ID Applications

Atmel teams up with SMARTRAC leveraging Atmel's RFID ATA5575M2 and Smart-Glass-Tags to deliver High-Performance RFID Identification Capability

Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, and SMARTRAC, the global RFID technology leader, today announced their cooperation to market low-frequency (LF) transponders and inlays for animal identification globally.

The Atmel ATA5575M2 RFID IC supports ISO11784 and ISO11785 standards, using the FDX-A and FDX-B formats for animal identification. It is the only RFID solution available that supports FDX-A, the animal identification standard using full duplex 125 KHz technology with FSK modulation. SMARTRAC selected the Atmel ATA5575 because it supports both aforementioned technologies in a single, flexible integrated device.

"We are excited to work with Atmel because of the impressive performance of their solutions," said Markus Spreng, Head of SMARTRAC's Product Line Animal ID. "Our cooperation with Atmel is focused on their combined FDX-A and FDX-B capabilities, excellent read range and state-of-the-art local application support across all sales regions. With Atmel's RFID chips and our fully automated glass tag manufacturing capabilities, customers can fully rely on RFID solutions with superior quality and performance to ensure one's pet, for instance, will be easily identifiable."

SMARTRAC's LF transponders and inlays operate between 125 KHz and 134.2 KHz, offering high resistance against external interference and delivering excellent performance, even in the most rugged environments.

"Atmel's collaboration with SMARTRAC will give consumers the confidence that their RFID solutions are high performing, meet industry ISO standards and can support the various modes required for Animal Identification but also for many other different applications," said Roland Schropp, Senior Marketing Manager RFID, Atmel Corporation. "We look forward to supporting SMARTRAC with integrated semiconductor technology solutions for a range of applications and environments."
www.atmel.com

 

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