Mail openability study
Did you know?
• Consumers say they're more likely to open envelopes with colour text and graphics on the front
• New technology prints customised four-colour messages simultaneously with postage
• Businesses are constantly looking for cost-effective ways to give their mailings more impact
A recent study suggests that a new technology from Pitney Bowes can capture increased consumer attention for a modest incremental cost.
Please read more in Pitney Bowes' White Paper (downloadable file right)
