The agreement spans a wide range of industries and geographies
Global Experience Specialists (GES), a full-service provider of live events, announced that Tarsus Group, an international business-to-business media group, has selected GES for its global portfolio of shows. The agreement encompasses 11 events in North America, the United Kingdom, Europe and the United Arab Emirates.
The deal expands GES' relationship with Tarsus and includes the renewal of seven events and the addition of four. Renewed shows include OFFPRICE – held twice per year in Las Vegas, a Taste of OFFPRICE in New York City, Anti-Aging Medicine – held twice per year in Las Vegas and Hollywood, Fla., Labelexpo Europe in Brussels, and Gulf Print & Pack in Dubai. New agreements include Cardiometabolic Health Congress in Boston and West Coast, and Ideal Homex Dubai. Tarsus also selected GES as co-official chalet contractor for the Dubai Air Show in 2015 and 2017.
"The terrific work of the GES team on our North American shows and Labelexpo Europe were key in our decision to expand our successful relationship with GES," said CEO of Tarsus Group Doug Emslie. "GES has become a strategic partner to us and plays a critical role in the success of our market-leading events."
"We value our partnership with Tarsus and the opportunity to service its leading shows in the U.S., the U.K., Europe and the Middle East," said Steve Moster, president and CEO of Viad and president of GES. "This global contract allows Tarsus and its exhibitors to work with one, key point of contact, regardless of where around the world the show is held. Our team is honored to expand our relationship with Tarsus."
