The report "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Online Advertising Market into various segments and provides an in-depth analysis and forecasting of revenues. This research report helps to identify the factors driving this market, various restraints, challenges, and opportunities impacting it along with the future roadmaps.
The report broadly segments the Online Advertising Market by format into: search engine marketing, display advertising, classified, mobile, digital video, lead generation, rich media, and others; by vertical into: automotive, Banking, Financial Services, and Insurance (BFSI), Consumer Packaged Goods (CPG), education, healthcare, industrial, media and entertainment, retail, telecommunication and Information Technology-Enabled Services (ITES), transport and tourism, and others; and by region into: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).
Primary factors responsible for the high growth in the Online Advertising Market are paradigm shift from print media to online advertising, evolution of communication technologies, and time spent online. Since online advertising provides a wider platform, advertisers can easily reach and address to target audience or customers.
