BrightSign digital players are at the heart of new interactive kiosks developed for sportswear manufacturers ODLO to showcase a new range of high-technology cycling undergarments. Customers can explore product features and options via a combination of audio-visual presentations, touch screen interactivity and barcode scan abilities in kiosks designed and implemented by AV integrators Imaculix.
"BrightSign's versatility and ease of use allowed us to easily create a very complex interactive display with multiple interactive devices. In this case, the built-in support for touch screen and bar code scanning - and support of multiple languages - helped us to make the experience effortless and intuitive for ODLO's customers. ODLO is very pleased with the result." Andy W. Bohli, CEO of Imaculix
ODLO's key goal in commissioning the kiosk design was to support the launch with a new way to educate customers about the range.
The company wanted to bring value to the product line and highlight it in a special way; especially to showcase the technology behind new padding technology built into their cycle clothing.
The challenge for Imaculix was to provide ODLO with a high-end appearance on a modest budget.
To ensure high reliability and simplicity in use, the solution would not be PC-based. Imaculix chose the BrightSign HD1010 media player as the alternative to complex PCs.
As Andy W. Bohli, CEO of Imaculix explained: "BrightSign's exceptional HD image and video quality was a key factor for us, as our retail clients expect us to produce solutions that communicate their messages and branding to meet their very high standards.
"However, our customers, like us, are also budget-conscious and BrightSign is the only provider we've found that matches both criteria. In fact, it goes well beyond this, by also providing great reliability and versatile interactive features."
Kiosk hardware and visual design were provided by ODLOs marketing communications consultants, RUN, whilst AV integration, touch screen interactivity and barcode scan abilities designed and implemented by Imaculix.
As well as providing a visual display, the kiosk also features built-in shelves, allowing padding options to be showcased.
The presentation supports 24 cycling wear products; each with between five and nine hot spots of detailed information.
BARCODE SCANNER INTERACTIVITY
Specially designed tags invite customers to scan the barcode to learn more about the piece of clothing. When scanned at a kiosk, the display shows the key facts and benefits of that particular item and invites customers to interact further by touching "hot spots" on the photo which then displays further information about
each piece of technology and the features ODLO has built into it.
A 23-inch touch display is integrated into the kiosk design. Through this, customers can browse the entire line of cycling wear using quick filters based on gender and categories. In addition, a Padding Finder application walks users through a series of questions in order to recommend the best padding and products for the individual usage.
The selected BrightSign units offer stellar full HD video at 1080p resolutions. They ensure high reliability due to BrightSign's solid- state media player platform and a slim, robust operating system designed specifically for digital signs.
BRIGHTSIGN IMPLEMENTATION
The kiosk display can be powered on and off via an RS232 connection and also through a remote control operated by store managers. Power control is implemented through built-in BrightAuthor software, which ensures that the display is the only item turned on/off. Meanwhile, the BrightSign unit remains powered-up, allowing it to receive remote content updates and enabling supported where necessary via BrightSign Networking.
BRIGHTAUTHOR
Imaculix used BrightAuthor presentation authoring software to create the complex kiosk operation. The presentation has close to 3600 assets; all connected to each other via touch and barcode trigger events. Despite this complexity, BrightAuthor enabled the application and presentation content to be delivered within a fast three weeks, with high-quality image and video content all produced in vibrant 1080p resolution.
THE OUTCOME
"BrightSign's versatility and ease of use allowed us to easily create a very complex interactive display with multiple interactive devices", commented Imaculix's Bohli. "In this case, the built-in support for touch screen and bar code scanning – and support of multiple languages – helped us to make the experience effortless and intuitive for ODLO's customers. ODLO are very pleased with the result".
Following the successful debut at the European OutDoor Fair during July 2010 in Friedrichshafen, Germany, ODLO plans to begin rolling out kiosks to retail outlets from March 2011 onwards. As well as the new cycle wear, products supported by kiosk will be expanded to include their underwear collection.
For the future, the company also hopes that the same kiosks will prove successful as an educational tool for training sales teams on new products.
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