While innovation has been a driving force in the company's growth for more than a century, Kellogg's intra-office and employee communications system was stuck somewhere in the '80s. Recognizing the importance of timely, uniform corporate communications throughout the enterprise, Kellogg's updated its employee communications system with an enterprise-wide digital signage solution.

Design/Integration Company:
Intaglio AV
Location:
Battle Creek, MI headquarters and other offices throughout North America
Project:
BrightSign players deliver content to Kellogg's updated employee and corporate communications system with an enterprise-wide digital signage solution
Challenges
Kellogg wanted to replace its outdated PowerPoint communications system that was cumbersome to use, low on quality, ignored by employees and frequently failed
A robust, networked solution was needed to unify the company through cohesive communications that employees and visitors would find entertaining as well as educational
Kellogg required a solution that was easy to use by non-technical staff and required minimal management by local personnel
Pristine HD quality was a priority
A non Windows-based solution was preferred for reliability and ease of use
Benefits
Easy to use, the BrightSign players require substantially less of the staff's time
High reliability to support Kellogg's future plans for 24/7 operation
BrightAuthor supports Kellogg's future plans for in-house creation and distribution of custom content without complicated scripts
The economical, PC-less players require a fraction of the power used by the old PC-based PowerPoint system
Discrete installation keeps the compact players hidden as they easily mount behind flat-screen displays
Seamless delivery of SignChannel content from a virtually self-managed, networked media player
Kellogg found the initial 20 BrightSign unit digital signage solution met all of their requirements and ordered an additional 43 units
BrightSign Solution
63 Network-enabled HD210 digital sign controllers connect more than 50 Kellogg US Offices
The HD digital sign network serves as Kellogg's corporate communication system and are installed in employee break rooms, lobbies and other public areas
Each Kellogg office streams corporate messaging mixed in with news, weather and stock prices provided by a customized SignChannel "channel"
The BrightSign PC-less controllers have been added to the Kellogg network for future applications, such as sending timely corporate messages throughout the enterprise
www.brightsign.biz
