Last updateMon, 27 May 2024 10am

Soul Machines to Unveil Groundbreaking Digital Marilyn Monroe at SXSW 2024

Soul Machines, the leader in Biological AI-powered Digital People™, today unveiled "Digital Marilyn," a groundbreaking new project in partnership with Authentic Brands Group (Authentic). This innovative, interactive experience merges Soul Machines' proprietary Biological AI technology with Marilyn Monroe's iconic likeness, offering both fans and brands a unique and personalized engagement opportunity. The company will provide an exclusive first look at Digital Marilyn at SXSW in Austin, Texas, on March 8, 2024.

Introducing Marilyn Monroe to a New Generation with Biological AI
Digital Marilyn interacts with fans in real-time using advanced natural language processing, deep learning and GPT 3.5. This hyper-real Digital Celebrity answers questions in Marilyn's signature voice and style, shares anecdotes, and even delivers personalized greetings, creating an unforgettable experience for Marilyn fans.

"This collaboration exemplifies the transformative power of AI in connecting brands and consumers," said Greg Cross, CEO and Co-founder of Soul Machines. "Digital Marilyn showcases our Biological AI, bringing an iconic personality to life through engaging dialogues and emotional intelligence. It's more than nostalgia; it's a glimpse into the future of immersive interactions."

Unprecedented AI Capabilities

Biological AI: Mimics the human nervous system, enabling realistic emotional responses and dynamic conversations. And via our proprietary camera and microphone technology, Digital Marilyn becomes multimodal, truly reading users emotions and responds accordingly.
Hyper-Personalization: Every interaction is unique. Digital Marilyn analyzes your preferences and tailors her responses accordingly, fostering a genuine connection that resonates with you on an individual level. The average conversation length of a Soul Machines Digital Person is 20 minutes.
Dynamic Conversations: Digital Marilyn's advanced machine learning enables her to engage in natural, fluid dialogue, adapting to your questions and interests in real-time.
Emotional Intelligence: Mimicking the human nervous system, this technology allows Digital Marilyn to respond with realistic emotions and nuanced expressions, creating a deeply personal and memorable experience.

More Than Nostalgia
Marilyn Monroe's impact transcends generations. Her artistic brilliance, unwavering individuality, and enduring social commentary continue to inspire artists, designers, and activists worldwide. She was notorious for her quest for knowledge and self improvement, stating, "My God, I want to learn! Change, improve!" Reimagining her through AI isn't just about nostalgia; it's about harnessing the potential of technology to honor and reimagine iconic figures in a way that feels real and engaging.

"Marilyn Monroe remains a timeless icon, inspiring generations with her talent, charisma, and enduring legacy," said Dana Carpenter, EVP Entertainment, at Authentic Brands Group. "We are thrilled to partner with Soul Machines, whose cutting-edge technology is the perfect match to bring Marilyn to life in the AI age. While Marilyn Monroe can never be replaced or duplicated, Digital Marilyn opens exciting possibilities for multiple generations of fans to engage with her in a whole new way, fostering a deeper connection and appreciation for her enduring spirit and the mark she left on the world."

Experience Digital Marilyn Monroe by Soul Machines
During SXSW in Austin, Marilyn's fans first glimpse at Digital Marilyn will be presented at the upcoming invite-only event hosted by The Information held at The Eleanor on March 8, 2024.

Beyond reimagining the past: Soul Machines' technology holds immense potential beyond the realm of entertainment. Imagine personalized educational experiences that adapt to your learning style or AI-powered customer service that understands your needs. Through Soul Machines Studio tools, professional creators and global enterprises including Heineken, Morningstar and the World Health Organization, can reimage customer engagement at scale.


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