Working from home has encouraged people across the globe to focus on their home décor needs, in addition to making more of their purchases online. Consumers now expect products at their doorstep within hours. This forces textile manufacturers to rethink their strategy to meet current market demands, capitalizing on the opportunity and avoiding pitfalls.
If you’re updating your home décor textile business plan, here’s why you should consider adopting digital print-on-demand production capabilities.
Durability will be critical.
Consumers want to invest in things that last. Whether you are printing yourself or working somewhere else in the fabric chain, you’ll want high-quality and durable fabrics that are tested and proven to withstand washing and rubbing while maintaining a rich feel and look.
So will customization.
Along with living intensely in a defined space comes real awareness of how much its feel determines a person’s energy, emotions, and mindset. People are looking to customize their spaces to conjure up the look, touch, and style that represents who they are as individuals, their interests, and what makes them happy. This is precisely what on-demand printing can provide; it enables people to express themselves as they are here and now. So, whether you’re a cut-and-sew business looking to grow and increase margins, or you’re already printing, digital on-demand production allows you to print custom orders in personalized patterns and quantities – and at a consistent cost.
Weather the move outdoors.
Feeling confined indoors has left people hungry for open spaces and the calm and freedom of nature, which caused them to spend more time out on their porches and yards. Indoor spaces will continue to spill over and expand outdoors as people reinforce the materials and comfort of that outdoor living area or dining room to be a welcoming space in just about any weather. This requires quality printed fabrics that are washable and UV-resistant, so colors stay bright longer.
Be bold. It’s beautiful.
Other times may call for a clean and minimalist look. But after you’ve been staring at the same walls for many months, suddenly it’s all about color, prints, bright window treatments, exciting pops and patterns. It’s time to incorporate all varieties of bold and hopeful touches to wake us (and our homes) up from the numbness and slumber. Home décor will use bright dyes and designs and whimsical orders. Digital printing can provide all that at the highest quality, regardless of the mood or choice of color.
Good for business – and the planet.
People have a newfound interest in the ethics, materials, processes, and labor behind everything, including home décor. They’re upcycling and repurposing more, and veering away from stockpiled warehouses or systems that waste resources. And home décor will be fueled by a new consciousness in sourcing, production, resources, and efficiency. Digital printing offers a more environmentally friendly process, including using less energy and water.
The entire home décor textile industry, including fabric merchants and manufacturers, cut-and-sew operations, and home décor fulfillers, can tap into this rebirth with innovative and smart digital printing tools.
Kornit has the solution.
Empowering designers and producers to bypass “greenwashing” drama and achieve a truly sustainable fulfillment model, Kornit’s revolutionary Presto MAX system offers brilliant, durable direct-to-fabric impressions in any color, on demand, to create new opportunities and grow any home décor business. Imprint both synthetic and natural fibers, including color-on-black, in any quantity. Sample new designs at the push of a button, and create ready-to-use home goods with the hand-feel and fastness to meet any quality standards. A single-step, single-operator mechanism delivers the efficiency to localize production, answer e-commerce demand, in real time, and offer infinite graphic possibilities – printing only what you sell, to eliminate waste, increase profit margins, and grow.
Saving up to 95% of water waste and using up to 94% less energy than other conventional print methods, Kornit’s Presto MAX technology and proprietary consumables are CO2-neutral, GOTS approved, and ECO PASSPORT- and BLUESIGN-certified.
Realize an inspired environment.
Kornit’s stunning home décor capabilities were on display at the 2022 London Design Festival, where modular sofa company Cozmo and London design agency Raw Edges collaborated with Kornit to create the “Cheek Prints” collection, transforming generic, standard sofas into custom creations with covers featuring visually stunning designs for an entirely new look and feel.
These capabilities were on display at Milan Design Week 2023, where Kornit collaborated with the DYLOAN Bond Factory’s D-house and Markus Benesch Creates design studio to create the “Inspirational Living” exhibit, a truly immersive experience that empowers visitors to create their own sustainable living environment, with brilliant designs inspired by some of history’s most surreal and beloved artists.
www.kornit.com
