In our transitory digital world, information is fleeting. Memories of digital images fade quickly. Printed goods, once ubiquitous, have become scarce, which increases their value and places them in the luxury goods category.
The question of how can consumers turn these fleeting moments into something meaningful has a simple answer: print.
The online experience of co-creating luxury printed goods enables people to capture transitory digital information in a permanent, high-touch format that has lasting value. Luxury printed goods provide a bridge from the new digital world to analog world of the past, so what is old becomes new.
Brands that provide a pathway for customers to co-create luxury printed goods from digital content will form a stronger bond with their customers, and build brand loyalty.
A good example of this is what RPI and partner Peecho, "The Print Button of the Internet" are doing for the Rijksmuseum in Amsterdam in enabling visitors to create customizable printed keepsakes from their favorite artworks.
On November 8, 2013, RPI CEO Rick Bellamy and Peecho's CEO Martijn Groot will speak in Rome, Italy at Dscoop EMEA2, also known as the Print Grand Prix, on the commercial value of Web2Print, inviting companies to re-imagine print as a luxury good.
About Dscoop: Founded in 2005, Dscoop (Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP Indigo, Scitex, high-end Latex, and Inkjet equipment and related solutions. Dscoop is focused on educating and connecting its members with each other and with HP to improve members' business growth, efficiency and profitability.
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