The latest Color-Logic case study--detailing the importance of metallics to Bass Printing of Fort Worth, Texas--shows how a retiree from Proctor & Gamble uses his branding and consumer packaging experience to leverage his commercial printing business. The case study is available by request from the company and may be downloaded from the Color-Logic website. In the case study, Bass Printing owners Alrick and Paula Warner describe their deployment of Color-Logic software in their marketing efforts.
Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Al Warner valued Color-Logic when he worked at P & G--one of the largest brands in the world. Then, at Bass Printing--where he and Paula had invested after retiring--he knew Color-Logic software would differentiate their business as well as their customers' printed products."