White is the New Gold!™ -- the latest slogan from Color-Logic -- offers profound implications for several members of the printing community.
The slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasizes the value white inks and toners bring to the industry. Referencing the new slogan, Color-Logic Director of Sales and Marketing Mark Geeves says: "The widespread availability of white inks and toners on production printing equipment brings opportunities for metallics and other print enhancements to everyone. Here are some examples:"
"For Printers: White inks and /toners, in combination with the Color-Logic system, enable printers to produce Color-Logic embellishments in a single pass of their press, with no post-finishing required.
"For Graphic Designers: With Color-Logic, designers need not worry about creating a white ink mask, since the Color-Logic system automatically generates the white ink separation at the RIP, eliminating the need for prepress personnel to create time-consuming complex white ink masks. With Color-Logic and Adobe Creative Cloud, designing with white on the press is effortless and foolproof.
"For Brands or Marketers: White inks and toners on metallic stock bring a WOW factor to direct mail, packaging, labels, signage, and point-of-purchase material. With Color-Logic, metallic special effects are economical and time-to-market is dramatically reduced. Specifying a Color-Logic licensed printer makes marketing sense.
"White is the New Gold!™ because everyone benefits."