Intersolar Strengthens Focus on the Growing Energy Storage Market in the United States with Special Electrical Energy Storage (ees™) Exhibition and enhanced partnership with NAATBatt International
Intersolar North America, the most well attended solar industry exhibition and conference dedicated to the North American market, today announced that its 2015 event will feature expanded exhibition opportunities and conference content dedicated to the growing energy storage market. Intersolar North America 2015 will host a new Special Exhibition—ees™ (electrical energy storage)—to showcase the latest technologies throughout the energy storage value chain. Intersolar signed a memorandum of understanding (MOU) with NAATBatt International, a leading non-profit trade association of companies, associations and research institutions that are commercializing advanced electrochemical energy storage technology for emerging, high tech applications, to partner in the development of ees™ programming. The partnership will bolster energy storage conference offerings for this rapidly expanding market segment.
According to a report from IHS Research, the global market for energy storage paired with solar PV will reach nearly $30 billion by 2017, accounting for approximately 10 percent of total PV system
revenues. California, home to Intersolar North America each year, is at the epicenter of energy storage innovation and progressive policies. The state's ambitious storage procurement targets require 1,325 MW of storage to be connected to the grid by 2020, with installations completed by 2024.
Storage technologies promise to bolster the percentage of solar generation because they ease the
integration of renewable energies onto the grid, enhance grid resiliency and reliability, and encourage more self-generation of power by customers. For the past two years, Intersolar North America has spotlighted this growing segment, including combination PV-energy storage systems, and the introduction of ees™ reflects the event's dedication to highlighting the latest in technologies contributing to the growth of the solar industry. Intersolar first debuted the ees special exhibition at Intersolar Europe 2014, where it was a resounding success with 258 companies showing energy storage solutions and more than 26,000 industry professionals attending the ees.
"Intersolar keeps its finger on the pulse of the solar industry to bring attendees the content that matters most to their businesses. Throughout our 2014 event in San Francisco, the exhibition halls and conference sessions were abuzz with talk of the vast potential for energy storage paired with solar technologies, and we knew we wanted to expand in this area for 2015," said Markus Elsaesser, CEO of Solar Promotion International GmbH, organizer of Intersolar North America.
"We know the ees special exhibition will be a huge hit with our attendees, and our partnership with NAATBatt International will further strengthen educational opportunities and business connections in and around this space," added Klaus W. Seilnacht, CEO of FMMI International, organizer of
Intersolar North America.
Intersolar North America's agreement with NAATBatt International builds on the organizations' initial collaboration at last year's event, and reflects Intersolar's commitment to collaborating with industry organizations.
"Our partnership with Intersolar North America brought a flood of opportunity to our members in 2014. The overwhelming interest we saw from attendees around innovative energy storage technologies and business models made our decision to expand this relationship quite easy," said James Greenberger, Executive Director of NAATBatt International. "We look forward to deepening our partnership with Intersolar in 2015 and beyond, and doing our part to place a spotlight on storage during the ees special exhibition and accompanying programs at Moscone West and the InterContinental Hotel."
Intersolar will once again offer the electrical energy storage (ees) AWARD, introduced at Intersolar Europe 2014. The AWARD honors innovative products and solutions, e.g. components of a product or a technical innovation in the fields of materials, production, systems, applications, second use or recycling. Participation is open to exhibitors of all Intersolar and ees exhibitions worldwide. Companies wishing to apply for the AWARD can find more information on the homepage at www.intersolarglobal.com/award. All applications must be submitted by March 27, 2015.
