New Branding Signals Gannett's Evolution as a Full-Service Media and Marketing Company with Suite of Best in Class Digital Products
Staples Signs on as Launch Client
Gannett Co., Inc. (NYSE: GCI) today announced G/O Digital as the new umbrella brand for its digital marketing services. The name embodies the quick, precise impact the portfolio of companies delivers to its national, regional and small to medium-sized business (SMB) marketers. Providing local solutions at scale is a distinct advantage. G/O Digital was revealed this morning at Shoplocal's 8(th) Annual Retail Summit held in Chicago, IL.
A one-stop shop for advertisers seeking localized, targeted solutions, G/O Digital works with clients to solve their digital marketing needs in an integrated, precise and seamless way unique in the marketplace. G/O's digital suite of offerings include:
-- Shoplocal, the industry leader in turnkey, local, digitized solutions
across all platforms
-- BLiNQ, a proprietary platform that optimizes social media planning and
audience targeting
-- Key Ring, the leading mobile shopping app, empowering consumers with
offers of all kinds
-- DealChicken, a local daily deals site connecting consumers to local and
national brands
-- GannettLocal, an integrated digital marketing provider to SMBs in more
than 100 Gannett markets
"We are simply responding to the new retail reality. There are many ways to reach consumers and each one wants to be communicated with differently. We realized this is a challenge for marketers and we have the unique ability to get results through an integrated suite of local and national digital solutions," said Vikram Sharma, president and CEO of G/O Digital. "By combining G/O's resources, we are able to deliver winning formulas to our advertising partners that enable them to reach consumers across multiple platforms with measurable results."
The market need for these integrated services became more clear over the last year and was further validated by the tangible results that these companies were able to achieve by working in unison. Most recently, Staples tasked Gannett with creating a custom marketing campaign that increased in-store foot traffic and sales in just 12 weeks. G/O Digital provided a cost-efficient, turnkey solution that delivered the right messages to the right consumers at the right time. The result: G/O Digital helped Staples exceed its goals.
"Gannett has a unique view on the evolution of digital and print and their insights have strengthened our relationship with our small business customers," said Alison Corcoran, Staples senior vice president of marketing for North American Stores and Online. "This partnership provides the opportunity for Staples to get local at scale, as Gannett provides the technology to localize our messages for each market and speak to our customers across all platforms more effectively than ever."
