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World record supports child welfare: Canon plans the longest digitally printed photo in the world

canon jochen kohl k2 studio tcm83 2015585Canon wants to go far up the ladder for the good cause: On 26 September, the company will print the world's longest digital photo at the Oberstdorf ski jump. With this world record attempt, Canon is supporting "Schaut hin! e.V.", an association for child and victim support. The campaign is taking place as part of the 8th Oberstdorf Photo Summit, where numerous offers and exhibitions on all aspects of photography await interested parties and fans of photography and video formats from 23 to 27 September. Interested parties can follow the action shortly and join the charity campaign at www.worldrecord.canon.de.

Oberstdorf is well known for records and top performances, but up to now it has played a major role in ski jumping: Since 1953, the opening jumping of the world-famous Four Hills Tournament has taken place here. On 26 September, another world record could now be set in the history of Germany's southernmost municipality, which could then result in an entry in the GUINNESS WORLD RECORDS book.
This time, however, the focus will not be on the best ski jumpers from around the world, but on the Canon imagePROGRAF PRO-6100 large format photo printer. Canon will use it to produce the longest digitally printed photo in the world on the 108-metre-long Schattenberg ski jump. The printer is placed at the highest point of the ski jump so that the final photo print can slide down the ski jump piece by piece in front of the spectators, printed on special paper from the manufacturer Ilford. Once the 108 metres are reached, the world record will be certified by an official GUINNESS WORLD RECORDS record judge on site. The print will be a collage of photos of Oberstdorf's citizens and personalities and panoramic shots of the region.
Record attempt for a good cause
At the centre of the world record attempt is Canon "Schaut hin! e.V.", an association dedicated to helping children and victims. Canon will donate a basic amount for every successful meter of the world record attempt. Additional funds are raised by visitors who take advantage of Canon's offers for photo workshops, camera rental, printing their own photos and cleaning camera sensors. And last but not least, the individual motifs of the world record print will be auctioned off for the benefit of the Children and Victims Aid Association.
"Our corporate philosophy Kyosei, Japanese for 'living and working together for the common good', is a serious commitment to us," says Patrick Bischoff, Director Marketing Document Solutions at Canon Germany. "That is why we are delighted to support the voluntary commitment of the "Look! E.V." in this special way and to be able to demonstrate the performance of our imagePROGRAF printers in such a spectacular environment.
The 8th Oberstdorf photo summit
Canon's record attempt takes place as part of the 8th Oberstdorf Photo Summit and marks the highlight of the series of events that will attract photography enthusiasts to Oberstdorf from 23 to 27 September. There, visitors can look forward to a wide range of workshops, exhibitions, lectures or information stands from various manufacturers on all aspects of photography, while complying with current health regulations. In addition to expert advice at the stand, Canon will be offering workshops and products for hire as well as sensor cleaning for its own Canon camera during the photo summit and is looking forward to receiving a donation for the association in return.
www.canon.de

 

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