AquaSense™, the latest label innovation from Essentra Packaging, has been designed to help maintain and control the moisture content within packs ensuring the goods do not dry out and are kept fresh – giving consumers more control than ever over the products they buy.
As part of Essentra Packaging's Protect range, AquaSense™ is the first example of Essentra's Active Label Technology and has been developed and jointly patented in conjunction with Essentra Porous Technologies.
It features a unique absorbent AquaSense™ pad which is activated by the consumer on opening the pack or tub. The pad is placed under a tap and soaks up a specific amount of water which it then releases it within the pack, keeping contents fresh, controlling humidity and reducing product waste due to goods drying out.
This new technology AquaSense™ pad can be supplied in a variety of formats and sizes and is designed to meet the specific needs of the product it is protecting. Options include high impact graphics and designs which can combine with the freshness capability of the pad to deliver a message on adding the liquid, interacting with the consumer and acting as a means to deliver promotional campaigns.
Because the AquaSense™ pad soaks up only as much moisture as it needs, it does away with the need for the consumer to measure the dose – it can simply be held under a tap or dipped in a glass of water to continue functioning just as effectively, giving the consumer a much more interactive relationship with the brand through the packaging.
And to underline the versatility of the development, Essentra Packaging wants to hear from manufacturers or brand owners who see the benefits of this Active Label Technology and its ability to deliver and control humidity and freshness for their products.
Martin Dallas, Managing Director - Essentra Speciality Technologies, says: "The project has been a great example of how we can leverage the significant expertise throughout Essentra to design a product to meet the customer and wider category need.
"This is a genuinely exciting development and we believe there are many potential applications out there – that's why we want to hear from fellow innovators who can see the possibilities this offers and we will be demonstrating at our shows and exhibitions this year"
Dallas continues: "Combining our material and packaging knowledge across Essentra has led to the design of this exciting product and we see this as just the start of how we can create new and innovative products for customers using our collective capabilities to design new products our customers need."
