The Linde brand is particularly well received by decision-makers who gain experience with industrial trucks on a daily basis. This is one of the findings of the broad-based market study "Branchencheck Flurförderzeuge" (Industry Check for Industrial Trucks) by Vogel Communications Group. In eleven of a total of twelve evaluation categories, Linde Material Handling is well above average in each case.
The study is based on a survey of a total of 459 intralogisticians in the period from September 2019 to January 2020. Around two-thirds of the respondents hold management positions with their employers as so-called "decision-makers". Just as large is the percentage of those who have a forklift driver's license themselves. These are therefore industry insiders with a lot of practical experience.
Particularly well represented in the survey were the logistics services, mechanical engineering and automotive sectors, but the mix also included representatives from the retail trade or the chemical and plastics industries, for example. In order to adequately evaluate the nine manufacturers (Clark, Crown, Hyster, Jungheinrich, Linde Material Handling, Mitsubishi, Still, Toyota Material Handling, Yale), experience with their products was a prerequisite for participation in the study.
Linde Material Handling was particularly convincing in the categories that were rated by users as particularly decisive. These included the quality and reliability of the products, the response time of the customer service and the long-term availability of the equipment. In addition, the respondents attested the goods handling specialist a particularly high degree of innovation. In eleven of the twelve categories of the study, Linde Material Handling is well above the industry average. Only in the price category did Linde MH "only" achieve the average.
In addition to the evaluation of the individual manufacturers, the study also identified or confirmed further findings and industry trends. According to the study, websites and trade journals are among the most frequently used sources of information by the participants. Events and discussions with sales representatives/sales consultants are used by 55 and 47 percent of those surveyed respectively.
According to the study, forklifts still play the main role in the day-to-day running of internal logistics operations: around 70 percent of those surveyed use them, with classic forklifts achieving ten percentage points less. According to the respondents, the use of lift trucks is set to increase even further in the future, and the same applies to autonomous systems. Almost 60 percent of those surveyed want to make the use of their fleet more efficient. A configurator for products and services is therefore relevant for them in the future.
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