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World Publishing Expo Offers Wealth of Strategies and Best Practices

The World Association of Newspapers and News Publishers (WAN-IFRA) has announced the line up for its 2013 Strategic Conferences at the World Publishing Expo, the world's largest global trade exhibition for the news publishing and media industry.

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The Publishing Expo, to be held from 7 to 9 October next in Berlin, Germany, is expected to draw 8,000 visitors and more than 300 exhibitors for the annual showcase of technology to publish news in print, on tablets, mobile and online.

This year's five Strategic Conferences, which provide participants with the opportunity to hear best cases and practices from media markets around the world, include:

- The SFN Forums, which focus on important breakthroughs and opportunities that can benefit newspapers and news publishers all over the world. A new offering for the Expo, these one-day Shaping the Future of News Publishing events will examine digital printing strategies (7 October), audience analytics (8 October) and new revenue streams (9 October).

- The 6th Tablet & App Summit, which will examine how the App economy is energising the publishing business. The Summit will focus on the next generation of apps and tablets and present successful cases in what appears to be a golden age of experimentation. The Summit will provide both new and proven methods for capturing new readers and advertising customers.

- The 12th International Newsroom Summit, organised by the World Editors Forum, which aims to provide strategies for breaking down barriers in the newsroom and increasing collaborations between editorial and technology and between broadcast, print and digital operations.

A ticket for the World Publishing Expo is included for each of the participants in the conferences.

Axel Springer CEO Mathias Döpfner - a digital pioneer - will be the opening speaker of the World Publishing Expo. He is optimistic about the future of the publishing industry: "The digital age offers all sorts of chances to become the Golden Age of journalism," he says.

Phillip Crawley, publisher and CEO of Canada's The Globe and Mail - and an ambassador for print - will kick off a venue dedicated to the Power of Print. He says the World Publishing Expo "brings so much diverse opinion together from all around the world, and you really have a lot to learn from listening to voices from other places."

www.wan-ifra.org

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