From groundbreaking design to the adoption of neon, the gambling industry has always been ahead of the curve when it comes to signage. It's no surprise then that casinos were some of the earliest adopters of digital signage and remain excellent examples of how to use this marketing channel to its fullest potential. Digital signage in casinos is part of an incredibly complex and multi-layered communications strategy that encompasses wayfinding, promotions, cross-selling and patron interaction along with reinforcing the brand image. Here are some digital signage tips any business can learn from these experts.
Determine Optimal Placement for Wayfinding
Casinos have wayfinding down to a science. Ensuring patrons can easily find bathrooms, restaurants and ATMs is critical because the maximum revenue is generated by keeping people on the premises.