Last updateThu, 23 Jun 2022 3pm

Galactic market entry at the IFA thanks to FOTOBODEN

The IFA 2019 opened on September 6th and a young company called Gigaaa GmbH introduced itself to the world - in hall 26 booth 209. Gartner Market Research already mentions gigaaa in several reports as a competitor of Google, Amazon, Microsoft, Apple and Samsung in the field of Conversational UX Technologies.

How does this young company manage to enter the market at a trade fair with a small but sophisticated stand concept and a technology that is difficult to visualise, to start with a bang and leave a lasting impression? Quite simply: with a surprising stand concept that generates attention.
This is where FOTOBODEN comes in. The design team from Kaarst developed an impressive floor and wall graphic that is guaranteed to be a visual highlight at IFA 2019. A stand concept that integrates the floor as a further dimension. CEO Timo Michalik underpins the statistics with his unique product, the individually printable FOTOBODEN: "We perceive about 80% of what happens around us with our eyes and the floor gives each event area the greatest frame - to bring it down to a common denominator: Floor advertising works!
For Gigaaa co-founder Gideon Klaerner it was clear: "To get the most out of our market entry at IFA, I need a brilliant and unique stand concept as a visual highlight. During my research I found FOTOBODEN and knew immediately: this is our solution." Gigaaa now uses the first seconds of the viewer to visually convey the right brand message with its stand concept. The attention of the visitors is guaranteed waked. After that, the sales department has all the time in the world to convince the fascinated visitors of their products and services.
In general, the most important goal of a trade fair participation is a maximum number of visitors at one's own stand. Regardless of whether it is a question of customer care, winning new customers or concluding a direct business deal, the number of visitors is decisive for the success of the trade fair. The desired story must be clearly recognizable from a distance. The largest connected area, the floor, plays an important role. The entire stand or individual exhibits can thus be put in the spotlight and help to attract more visitors.


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