The HP Indigo 20000 Digital Press makes each bottle unique and colourful
So much for a dull autumn! Henkel is bringing a unique, colourful eye-catcher to German households with the classic dishwasher Pril in the limited #Enjoytogether-Edition.
As last year, Henkel is surprising consumers with creative label designs that attract attention in the kitchen and create a good mood. The limited edition labels are produced by Folienprint RAKO GmbH, a company of the All4Labels Global Packaging Group. The company uses the HP Indigo 20000 Digital Press, which was specially developed for flexible label and packaging printing, as well as HP SmartStream Mosaic customisation software and PrintOS Composer, a cloud-based job creation service for simplified processing of PDF documents with variable data - each bottle becomes unique with an individual unique number and adds a personal touch to the kitchen.
Practically unlimited application possibilities
This year, Henkel is relying on the #Enjoytogether initiative for the limited design edition of Pril. The focus is on the idea of celebrating moments in life together and bringing people together, for example over a cosy meal with the family. In addition to Pril's outstanding cleaning performance, the initiative focuses on colourful designs in two versions: The variant with an exotic scent is a real eye-catcher thanks to the choice of colours, purple and blue, while Pril with its fresh citrus scent sets colourful accents in shades of yellow and green.
"After the successful project surrounding the limited Pril edition with the popular flower design, we are delighted to support Henkel in its new design initiative again this year," says Martin Lücke, Global Quality, Environment, Health & Safety Manager at All4Labels Global Packaging Group. "In view of the current COVID 19 pandemic, we are all the more pleased with this year's #Enjoytogether idea of the initiative and hope to put a smile on the faces of consumers with the colourful designs in their homes. Once again, every Pril bottle is unique. This is made possible by the HP Indigo digital printing technology used - unlike conventional printing processes, we can efficiently and profitably produce shorter runs as well as handle an ever-increasing variety of products and realise individualised campaigns. The application possibilities are virtually unlimited - a great competitive advantage, thanks to only one digital printing solution.
Fast printing on a variety of materials
With a web width of up to 760mm (6.75in) and a print speed of up to 42m/min, the HP Indigo 20000 Digital Press enables high-volume, large-format label printing and the production of flexible packaging on a variety of materials. HP SmartStream Mosaic is an algorithm that automatically generates a large number of unique graphic patterns from an original pattern.
To create the more than one million print-ready PDFs, Folienprint used HP PrintOS Composer, a cloud-based application based on high-performance central servers to quickly create print files from variable data.
"With digital printing from HP, we have complete freedom in flexible label and packaging printing and can also work more flexibly, quickly and efficiently," says Lücke. "Another highlight are the additional possibilities, such as HP Mosaic and Collage, with which we inspire our customers and which represent real added value".
The limited #Enjoytogether edition of Pril is available in stores from October to December 2020.
www.hp.com
