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Second Annual Myers-Briggs® Users Conference to Be Held in Dubai, October 16

Location Highlights New Arabic Translation, Importance of MBTI® Tool in Centers of Diversity and International Business

CPP, Inc., the Myers-Briggs® company-an industry leader in leadership development, talent management, and research tools including the Myers-Briggs Type Indicator® (MBTI®) assessment-in partnership with Innovative HR Solutions (IHS), today announced that the second annual MBTI® Users Conference will be held at the Conrad Hotel in Dubai, UAE, on October 16, 2014. The conference's theme is "Developing Talent for a Stronger Future" and will focus on use of the Myers-Briggs personality assessment in the Middle East, as well as across the globe.

Sessions will cover Middle East-specific talent management topics and feature a delegation of internationally recognized experts and professionals with extensive experience using the MBTI assessment in the Middle East. Registration is open at http://www.mbticonference.com.

While the instrument initially gained influence in English-speaking countries, in recent years CPP has successfully expanded the MBTI market in India and China. With a larger presence in the Middle East, it is now seeing growing interest in the Arabic-speaking world.

"The Middle East is proving to be a vital area for the Myers-Briggs assessment," says CPP Vice President, International, Andrew Bell, "and with new Arabic translations of key MBTI products, we have an important opportunity to discuss using MBTI insights in new cultural and business contexts."

The Myers-Briggs assessment has helped millions of people worldwide gain insights about themselves and how they interact with others-and improve how they communicate, learn, and work. It provides a powerful framework for building better relationships, driving positive change, harnessing innovation, and achieving excellence.

"The insights offered by the Myers-Briggs assessment have important implications for cross-cultural understanding, as well as interpersonal interaction and communication," says Nanette Fairley, CEO of IHS. "The self-awareness gained through the MBTI tool, and the awareness that people can have different preferences which are equally valid, helps us be more tolerant and flexible with each other. In situations where cultural factors are potentially compounding communication and work style challenges, such as in a culturally diverse international business hub like Dubai, cultivating that perspective is essential for the success of global businesses."

Attendees of the conference will have access to 13 sessions and 14 hours of content covering an array of Myers-Briggs topics, including:

Best practices for using the MBTI assessment
Training in advanced skills for MBTI practitioners, including an overview of the new MBTI Arabic translation
Recent innovations for talent development and change initiatives
Using the MBTI assessment in the education sector and throughout the career life cycle, with an emphasis on the Middle East

The keynote address will be delivered by Linda Kirby, PhD, an expert in MBTI assessment use in multicultural contexts, and Nancy Barger, MA, who has 25 years' experience in Myers-Briggs application with international organizations. The conference will also feature speakers from Europe, Asia, the Americas, Australia, Africa, and the Middle East, including leaders from CPP, Inc., and CPP Asia Pacific, including CEO Jeff Hayes and Vice President, International, Andrew Bell; consultants from CPP's Middle East partner IHS, including CEO Nanette Fairley; and customers and talent management experts such as Tara Cherniawski of Dubai hotel chain Jumeirah and Ahmed Al Afaliq, an MBTI® Certified Trainer and Master of Ceremony for Dale Carnegie Saudi Arabia.

"I cannot imagine a more compelling place to discuss the MBTI assessment than in Dubai, where business development is growing and innovating at a pace that rivals many of the world's most competitive economies today," said CPP CEO Jeff Hayes. "Dubai is a new frontier in the 'people development' industry, and the way MBTI insights are being applied by IHS, combined with the very evident excitement for the instrument in the Middle East, will make a great catalyst for rich conversation."

www.cpp.com

 
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