Digital signages a US$20 billion industry is now an integral part of Dubai's outdoor retail landscape
International Expo Consults (IEC) part of Falak Holding stated that the latest outdoor digital signages in UAE can sustain high temperatures and provide the brands with another powerful platform throughout the year. The global digital signage market is expected to touch $20.03 billion by 2020; according to a new study by Grand View Research Inc.
Digital signages can now provide exceptionally clear picture quality, even in environments which are extremely bright, while increasing durability even in harsh weather conditions such as exposure to heat, dust and water. SGI Dubai, one of the largest industry and exhibition for the sign, graphic and imaging industries has a dedicated pavilion for the digital signage industry players.
Mr. Abdul Rahman Falaknaz, Chairman of IEC, said that, "Weather and high temperatures was a big stumbling block for the industry as it had preferred static signages in busy Sheikh Zayed road and other parts of the country. However, the brands have a great platform to engage their target audience with the advent of latest technology and high quality of heat withstanding digital signage panels.
Digital signages have easy-to-integrate content management which features state-of-the-art technology solutions for easy responsive and real time business message distribution. It is advantageous in several ways to deploy digital signage over static displays. The digital signage technology in its true sense has changed the retail landscape of Dubai.
"The advantages of digital signage are multi-fold. The capacity to change promotions immediately for different customers or various products is quick as it offers instant results. It also becomes an additional advantage to sell advertising space on the signage which would help retailers generate extra income. Thus with the latest technology in this segment, digital signage, has revamped the game of marketing, ensuring that enterprises can deliver information to their employees and customers more efficiently helping the retail sector to flourish this summer. Indeed with the dynamic digital signages in the market, the Dubai landscape will never be the same," added Mr. Falaknaz.
Signage layouts which are customized have evoked a strong market response which fosters an immersive viewing experience.
Signages are well adept to display content in high contrast light environments and open-air avenues which also comprises of banking and retail stores, transportation facilities, restaurants, convention centers and sports arenas. Many signages adopt green energy methods to minimize the power consumption as few of them also are well placed with advanced connectivity technology which helps efficient and easy display management in remote locations.
SGI Dubai is an ideal converging point where visitors and exhibitors can reach out to architects, sign makers, print and production manufacturers, media agencies, real-estate developers, brand and image consultants among others.
The 'SGI Dubai 2016' show will be held from January 10th to 12th at the Halls 3, 4, 5, 6, 7 and 8 at the Dubai World Trade Centre. This forum will also include seminars and workshops conducted by industry experts. The show will have a dedicated pavilion for the Digital Signage industry. SGI Dubai 2015, an official DSF event welcomed over 400 global exhibitors from across 34 countries and registered over 12,781 trade visitors from 78 countries
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