BOBST today announced that it has sold its 300th MASTERCUT, a major milestone for BOBST and its iconic die-cutter. The 300th machine was sold to Avance Cartón, a manufacturer of corrugated cardboard sheets, containers and packaging, based in Madrid.
When it comes to flat-bed die-cutting of corrugated board, MASTERCUT has revolutionized the industry. Originally launched in 2006, MASTERCUT is associated with the highest productivity and best possible product quality, with high running speeds, fewer stops, shorter make-readies, and matchless quality. Over the years, it has been regularly updated to match the rapidly evolving needs of customers.
MASTERCUT was originally launched in two sizes – 1.7 and 2.1 meters wide. Thanks to its larger size, it enabled an increased number of outs per sheet, resulting in improved productivity. Many innovative add-on solutions followed. Some features are still unique in the industry today. Take POWER REGISTER for example, the sheet feeding system especially designed for corrugated board, enabling accurate positioning of each board before it is die-cut, resulting in the best possible print-to-cut register. As well as being a huge quality benefit for corrugated box manufacturers, this feature has also proven to be an ideal solution in the litho-laminated industry, improving productivity and changing the way litho-laminated is converted.
“When you consider the pace of change with modern technology, the fact that MASTERCUT remains an industry-leading die-cutter after 12 years says everything,” said Anello Meloro, Product Sales Director at BOBST, who sold the 300th MASTERCUT to Avance Cartón. “Clients such as Avance Cartón who invested in MASTERCUT machines almost from the very beginning have seen huge benefits to their businesses over the last decade.”
Avance Cartón is part of Grupo Petit, a private packaging business owned by the Petit Family. They operate several facilities, producing paper, corrugated board and folding carton. Avance Cartón was created by Grupo Petit to serve customers around the Madrid area with corrugated packaging. The company is able to provide any type of corrugated box with the highest printing quality thanks to several BOBST MASTERLINE. As well as a die-cutter MASTERCUT, MASTERLINE consists of a loader, MASTERFLEX-HD print units, a blank separator with automatic bundle arrangement and a palletizer.
“At Grupo Petit, we think it is important to have the complete line from the same company, enabling as much automation as possible, keeping quality high and costs low,” explained Miguel Petit Vilaró, Director at Grupo Petit. “We have purchased many complete MASTERLINE over the years. And the key decision factors were always the same: productivity, size, reliability and automation of the full line. Quality of customer service is also very important. I must say that we have enjoyed a very long relationship with BOBST based on trust and dedication in both directions.”
In total, Grupo Petit has purchased seven die-cutters MASTERCUT. The one most recently purchased – the 300th ever sold – is the second one for Avance Cartón. The aim is to increase capacity for the company.
“I’m really pleased and proud to have sold the 300th MASTERCUT,” said Mr Meloro. “I’ve been with this machine from its genesis and remember it first being presented. It introduced a new level of die-cutting to the market. In the years since, it has continued to evolve to meet customer needs and today it remains the gold standard for productivity, quality and accuracy. The impact it has made has been extraordinary, and I have no doubt it will continue to make such an impact for many years to come.
“We are grateful to Grupo Petit and all our customer for their loyalty toward BOBST. As business partners we always aim to deliver the highest quality in both equipment and service. MASTERCUT was designed after a long market survey and customers interviews. What we have today is the outcome of all these discussions and we will continue to listen to our clients and the market for our next projects.”
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