- Virtual for the first time: follow the Canon Future Promotion Forum online on 14.10. from 14.00
- Top-class speakers from the field give new impulses for addressing customers
- Topic: "Creating emotion in a data-driven world
- New virtual format focuses on knowledge transfer with TV character and Q&A session from 4 pm
- Free registration now possible. Participants who register by 30 September will receive information and a ONEtoONE magazine in advance
The Canon Future Promotion Forum is now in its third year and has established itself as a permanent fixture and platform for expert exchange on the subject of customer loyalty in the printing industry. Strategic decision-makers from marketing, communications, customer loyalty, advertising and innovative print service providers meet to discuss the latest approaches to brand management in a two-hour programme.
The participants, who are connected online, learn about new technologies that help to reach target groups even better and to shorten the marketing ROI. Communication with customers is given new impetus when messages are highly individualised and at the same time enhanced with a human touch.
How this can work is revealed by one of the best experts in targeting customers, the Dutch author and EMEA marketing director at Smartly.io, Mark de Bruijn, in his keynote at the Canon Future Promotion Forum. He is one of the most dedicated marketing experts on the business portal LinkedIn and is on the list of the 100 best B2B marketing leaders 2019 (Hottopics). His book "Customers Are People Too" was published in February and is the core of his presentation.
Exciting presentations at the Canon Future Promotion Forum
Other lectures of the two-hour programme include How technical data can be used to create an emotional appeal, how data-driven marketing can be implemented, how print providers can create hyper-personalised promotional material and advertising, and how programmatic print campaigns can be automated. In the ensuing dialogue experts will discuss how the human factor can be integrated into data-driven marketing.
The Canon Future Promotion Forum 2020 is aimed at
- Brand owners (B2B/B2C) who are looking for the best communication mix in their customer approach
- Communication consultants for stationary trade and e-commerce, who apply CRM and manage adequate promotion budgets
- Strategic decision makers
- Marketing, communication & CRM managers
- Print service provider
- direct mailers
- Catalogue & Magazine Printers
- Media & creative agencies responsible for brand design and campaigns
- Influencers & multipliers from associations, forums, media etc.
Registration now possible
Interested parties can now register at www.future-promotion-forum.com. The participation is free of charge. Participants who register by 30 September will receive a free agenda of the Future Promotion Forum - printed on ProStream 1800 and a printed edition of ONEtoONE magazine.
